Case Discussion – JCPenney

Please respond to the following points in the case discussion based on the attached file:

1- Please write 1-2 sentences to summarize the case.

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2- How does “high-low”” pricing effectively prime consumers?

3- How does Ron Johnson’s plan prime their customers differently? 

4- Should JCPenney stick to Ron Johnson’s plan? Should they abandon the plan and revert to their old practices? Or something else entirely?

Questions 1 – 4 should be minimum 15 sentences together!

5- How was Ron Johnson attempting to persuade JCPenney customers? Did he rely on cues

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