Press Release Assignment
Compose a Press Release in response to this scenario. Please follow the Press Release template. You will need to make up the name of your company, the city, and other information to complete this assignment.
Scenario: You work for a software company and your new product is full of bugs- programming errors that result in less than perfect performance. The company is asking you to write a press release that communicates a delay in the release of the software. You should include an explanation of the problem and an assurance that the contributing factors that gave rise to the situation are being corrected or were beyond the control of the company and its representatives.
Try to avoid the implication or indication of guilt or culpability.
To complicate matters, your company is publicly traded. The announcement of a defective software program can send the company’s stock price plummeting. How you release this information will influence how it is received. So try to avoid negative words like ‘bugs’ and ‘errors’ etc. If your letter briefly states that the software program development process has been extended to incorporate additional improvements, the emphasis shifts from the negative to the positive. The bad news then becomes the delay of release instead of the problematic software. Feel free to add details to fill in the story but do not change the basic issue.
Remember Press releases are written in 3rd person (they, them, he, she) not 1st person (we, us)
Refer to the Press prelease format what should be in paragraphs.
Below I attached the template of how the press release should look. Please strongly follow the format and the key points that it should include. Also, there is an attached file with examples.